|[January 26, 2022]|
The “Lil’ Heroes” NFT collection, from Spanish artist Edgar Plans, Exile Content Studio, and Curatible, which went on sale on Sunday, January 16, reached the number one spot on OpenSea when the collection was first revealed Sunday, January 23, and is still on OpenSea’s Top 10 ranked NFTs.
At the time of the reveal, the “Lil’ Heroes” collection traded over $32.7 million in only seven days from mint, with the floor price six times what it started at, and some of the NFTs selling at 46.6 ETH, equivalent to $116,000 at the time. The “Lil’ Heroes” community currently has more than 140,000 members on Discord and includes top celebrities and industry leaders.
“This is a tremendous start of a unique and innovative project that pushes the boundaries of art, film, storytelling and blockchain technology,” said Daniel Eilemberg, President of Content at Exile Content Studio. “It’s one of the first examples of a decentralized IP, where blockchain technology meets Hollywood.”
Edgar Plans said: “I am thrilled at the response we have received from the reveal of the ‘Lil’ Heroes’ NFTs. The community has embraced our vision, and this is justthe beginning. The future of Lil’ Heroes is enormous.”
The founders’ long-term vision for “Lil’ Heroes” is as an entertainment franchise, leveraged by an NFT, with the community co-creating the storyline.
In March, “Lil’ Heroes” will be included in a contemporary art charity auction organized by Sotheby’s. “I am very excited that ‘Lil’ Heroes’ will be included in a Contemporary Art Live Auction in New York organized by Sotheby’s,” said Massine Benoukaci, partner at Curatible. “We will offer a unique 1-of-1 ‘Lil’ Heroes’ NFT created by Edgar and all proceeds will go to charity.”
About Exile Content Studio
Exile Content Studio produces premium long and short-form content in Spanish and English for a global audience across multiple platforms – TV, Film, Audio and Digital. Launched in 2018, the full-service studio’s award-winning team recently co-produced Todo Va A Estar Bien with Diego Luna as showrunner and Sueño Real, about Real Madrid’s women’s Football team with journalist Ana Pastor. Prior to launching, Exile’s team delivered three seasons of El Chapo for Netflix and was behind the critically acclaimed and Emmy and Sundance Audience award-winning documentary, Science Fair, in addition to Netflix’s Who Killed Malcolm X and The Traffickers.
Exile continues to develop impactful original content while leading the charge for diversity in entertainment in partnership with top-talent Latinx creators. To further their commitment to paving the way for Latinx female writers, directors and showrunners, Exile recently created the Latina Talent Incubator – a program created for the discovery and development of emerging female Latinx content creators.
To stay up to date with Exile’s upcoming projects, follow along at @ExileContent.