Eric Pannese, senior vice president of product management and design for the giving platform Classy, has more than twenty years of experience in the technology sector. He joined Classy after two years at Medallia, a SaaS-based customer experience management platform, and in his role leading product development, he will work to ensure the delivery of products that meet the needs of nonprofits to drive increased funding and greater impact.
PND asked Pannese about the benefits of nonprofits prioritizing digital practices and user experience, the shift toward mobile giving, the impact of Bitcoin and other cryptocurrency giving, and the future of AI use in the nonprofit sector.
Philanthropy News Digest: Nonprofits can be slow tech adopters, given the limited staff time and budget they can dedicate to tech. What are the benefits for nonprofits in prioritizing digital practices such as management platforms, CRM systems, cloud data storage, online dashboards, and digital reporting?
Eric Pannese: The benefits of technology are the same for nonprofits as any other company, which starts with the ability to connect more deeply with customers, or in this case, donors. Modern fundraising platforms, together with CRMs, can collect many data points about the donor and use these to create more personalized experiences, ultimately resulting in more donation revenue for the organization.
Technology can also create internal efficiency as many processes can be automated that were previously manual or nonexistent. Of course, any new platform is going to require an upfront investment in terms of resources to implement. The great news is that modern SaaS (software as a service) platforms are designed to reduce the initial time and cost to implement significantly, putting technology within reach for resource-constrained nonprofits.
With that kind of technology, nonprofits can create intuitive, engaging giving experiences for their donors, which can mean higher conversion rates and more funding. Our platform provides nonprofits with the formats and flexibility to activate donors when and how they need to by creating more relevant connections to their causes. And it allows them to reinforce those connections over time through powerful data and purposeful tools.