CoinSwitch Kuber was founded in 2017 by Ashish Singhal, Govind Soni, and Vimal Sagar as a global aggregator of cryptocurrency exchanges. It commenced operations in India in June last year as a crypto exchange platform. It is arguably the first cryptocurrency exchange to resort to mainstream ads to grow its user base despite the uncertainty over the future of crypto.
CoinSwitch Kuber has been operating in India for 16 months now. Within that time of its operation, CoinSwitch Kuber has become the country’s largest cryptocurrency exchange platform. The simplicity of the platform and the convenience provided by it has led to such development. CoinSwitch, which competes with cryptocurrency platforms including WazirX and CoinDCX in India, has over 10 million users in the country with a monthly active user base of over seven million.
CoinSwitch Kuber has educational crypto content on the platform itself, confirming that both beginner and experienced investors make informed decisions. As a result, beginners who are not very knowledgeable about crypto tend to opt for CoinSwitch.
Compared to other crypto exchanges in India CoinSwitch Kuber has witnessed a 3.5x rise in registration after launching an ad campaign on Disney+ Hotstar for IPL 2021 and aims to onboard more than 10 Mn users by the end of 2021.
With CoinSwitch Kuber crypto investing is as easy as ordering food online by combining transparent pricing with an extensive knowledge hub so users can make informed decisions and thrive in a dynamic digital investment world. Its vision is centered around creating an investment ecosystem that simplifies investment.
CoinSwitch Kuber also intends to cash in on the growing interest amongst institutions to enter the crypto market. It plans to set up an ecosystem fund to identify and enable talent in the crypto space in India.
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