Pacsun said it has become the first major brand in the fashion and retail space to accept bitcoin and other cryptocurrencies.

“With digital sales doubling since last year, we understand the continued importance of creating an exceptional online shopping experience for our customers,” said Brie Olson, president of Pacsun. “It’s incredible to pave the way for the fashion and retail industry, being the first to offer cryptocurrency payments through BitPay, and we anticipate many other companies following suit considering the ease it brings to the checkout process.”

PacSun noted that cryptocurrency is one of the major trends currently among that audience, according to GOBankingRate.com. A recent study by  pymnts.com cited more than 54 percent of current or former crypto owners are Gen Z.

“The Gen Z audience, our primary consumer, is very tech oriented, and we dedicate a lot of our efforts towards social media and ecommerce to align with their lifestyles and resonate with them on a more personal level,” said Michael (Mike) Relich, Co-CEO at Pacsun. “Seeing their increasing desire towards cryptocurrency, it was clear that we needed to adjust and offer BitPay as another payment option, to further instill their confidence in us as one of their go-to retailers that truly listens.”

“We are very excited that Pacsun has decided to adopt BitPay and add cryptocurrency as a form of payment,” said Stephen Pair, Co-Founder and CEO of BitPay, the blockchain payment provider. “As one of the first major apparel retailers to accept cryptocurrency, and a leading digital Gen Z fashion brand, Pacsun shares our goal to let everyone live life on crypto making them a natural addition to our growing list of top brands adopting cryptocurrency.”

Source