After issuing his bond on his player contract on blockchain, founder and NBA star Spencer Dwinwiddle is at it again to help entertainers monetize themselves with social tokens. Calaxy, is a blockchain based social media super app for creators and entertainers, who can benefit from everything from memorabilia sales to appearances.
Creators that sign up for the platform issue their own Creator Token. As fans purchase it, they get access to particular experiences. Creators decide their own pricing and features include: paid monthly subscription programs, paid live events and jam sessions, video calls, Cameo-style video messages, special requests (cooking classes/personal training), paid follows/shoutouts, NFTs, etc. Galaxy takes a percentage of what is issued by the creator.
Dinwiddie noted “our sights are set on a decentralized future where creators will be able to foster, empower, and incentivize their communities via custom creator tokens, while simultaneously reaping the benefits of the first fully-integrated creator economy.” He has assembled the advisory team to create a robust ecosystem that benefits sports stars and fans alike: Roham Gharegozlou, Founder & CEO of Dapper Labs, the creators of NBA Top Shot, Adrian Lai, CEO of Liquefy, Rahul Kothari, researcher at BlueSky, Twitter’s decentralized social networking effort, and Chad Richman, Sr. Legal Counsel for Centre Consortium.
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The advisory team, coupled with the Hedera network’s cutting-edge distributed ledger technology, upon which Calaxy is built, will work to put the modern fan at the center of all the action. Roham Gharegozlou, CEO of Dapper Labs, commented, “I’m amped to join Calaxy as an advisor and help reimagine fan interaction for the future. Calaxy’s creator-first strategy is attracting an incredible range of NBA players, professional athletes, and talent, all of whom recognize its ability to deepen their direct fan engagement and expand the crypto universe to the masses.”
Dinwiddie has certainly proven himself the innovator in using blockchain to allow sports figures and entertainers to monetize their work in different ways.