Dublin, Sept. 16, 2020 (GLOBE NEWSWIRE) — The “Germany Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Market Size and Forecast (2015-2024) – Covid-19 Update Q2 2020” report has been added to ResearchAndMarkets.com’s offering.

In value terms, the gift card market in Germany has recorded a CAGR of 13.3% during 2015-2019.The gift card industry in Germany will continue to grow over the forecast period and is expected to record a CAGR of 10.1% during 2020-2024. Gift card market in the country will increase from US$ 9,496.2 million in 2019 to reach US$ 13,914.2 million by 2024.

The gift card market in Germany witnessed substantial growth during the review period. The growth was primarily supported by the growing demand for gift cards during the festivals and the rising adoption of gift cards by the corporate houses. Moreover, customized gift cards offering by the retailers is another key factor in expanding the gift card market. However, socio-economic challenges due to Covid-19 outbreak are likely to restrict market growth in 2020.

While near term challenges are expected to persist due to pandemic, medium term growth story of gift card industry in Germany remains intact. Germany is the second largest e-commerce market in Western Europe. The expansion of the e-commerce market is also creating scope for gift cards, especially digital or e-gift gift cards in the country.

Leading e-commerce players, such as Amazon, eBay, and Otto have a strong presence in the gift card market. Moreover, new companies are entering into the gift card market to target the growing e-commerce consumers, particularly millennials and GenZ demographic segment. For instance, in Q1 2020, InComm partnered with Roblox an online gaming platform to launch gift cards in Germany. Presently, the new gift cards are available at Gamestop and will be available in leading retailers by the year-end. According to the Global Gift Card Q2 2020 Survey, online gaming is expected to record strong growth, as more consumers shift to online gaming due to Covid-19 outbreak. This is expected to drive growth of gift cards, especially digital gift cards (e-gift cards) in Germany.

The German gift card market also recorded rising private equity interest in recent years. For instance, in August 2019, Oakley Capital, a private equity firm agreed to acquire Seven Miles GmbH, a leading German consumer technology company in the gift voucher and gift card sector. Seven Miles offers physical and digital gift cards targeting individuals and corporates. These gift cards can be redeemed at more than 500 retailers in Germany. The acquisition is part of Oakley’s expansion strategy in the German gift card market.

Another emerging trend that will boost the growth of the market is the ability to buy bitcoins and altcoins with gift cards. The increasing preference towards cryptocurrencies among Germans is providing gift card issuers the opportunity to capitalize on the trend. CGift, a German-based gift card provider offers crypto gift cards which can be redeemed at Bitcoin & Co .

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Germany. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.


Total Spend on Gifts in Germany

  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Germany

  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards

Gift Card Market Size by Consumer Segment in Germany

  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Germany

  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size

Gift Card Market Size by Retail Consumer in Germany

  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Germany

  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Germany

  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business
  • Budget Allocation Trend for 2020

Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Germany

  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Germany

  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Germany

  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:

  • Edeka Zentral AG & Co KG
  • Schwarz Beteiligungs GmbH
  • Aldi Group
  • Rewe Group
  • Amazon.com Inc
  • dm-Drogerie Markt GmbH & Co KG
  • Tengelmann Group, The
  • Dirk Rossmann KG
  • Globus Holding GmbH & Co
  • Inter Ikea Systems BV
  • H&M Hennes & Mauritz AB
  • Otto Group
  • Bauhaus GmbH & Co Kg
  • Intersport International Corp (IIC)
  • Hudson’s Bay Co
  • Muller Ltd & Co KG

For more information about this report visit https://www.researchandmarkets.com/r/bsbdnz

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