New Wolves sleeve sponsor marks Premier League first for aerospace sector

English Premier League football club Wolves has signed aerospace parts provider Aeroset as its shirt sleeve sponsor.

The brand takes the designation ahead of the club’s first match of the 2020-21 season, against Sheffield United tonight.

It replaces bitcoin brand, CoinDeal in the role as sleeve sponsor. As detailed by SportBusiness Soccer, CoinDeal’s contract was worth £750,000 (€813,000/$965,000) per year before its expiry at the end of the 2019-20 campaign.

The deal will also afford Aeroset branding at Wolves’ Molineux stadium on LED advertising boards, as well as on digital platforms.

It is the first sponsorship contract in the Premier League with a company from the aerospace industry, though Aeroset does have a sponsorship presence in football through its agreement with Argentina Primera Division side Racing Club de Avellaneda.

Aeroset chief executive officer, Mariano Longo said: “In the past six months we have been approached by football clubs from all around the globe: Argentina, Brazil, Chile, England, Ireland and the USA.”

Aersoset joins front-of-shirt sponsor, gambling platform ManBetX on Wolves’ kit, as well as kit supplier Adidas.

Elsewhere in the league, newly-promoted Leeds United has signed an extension with credit reference agency TransUnion.

The brand will sponsor the South Stand at the Yorkshire club’s Elland Road stadium. The stand has recently been renamed the Norman Hunter Stand, after the club’s former player who died in April after contracting Covid-19.

TransUnion will also enjoy a number of advertising and digital assets, including LED perimeter and crowd-facing advertising boards.


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