Kraken Appoints Casa Co-Founder to Drive Product Expansion

Kraken has named co-founder of crypto wallet services provider Casa, Jeremy Welch, as the cryptocurrency exchange’s vice president of product.

To make room for the new role, Kraken said Jeremy will be responsible for introducing strategic improvements across its product suite and “leading the charge on new features to improve our existing user experience.”

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In addition, he will lead an effort to further develop the firm’s crypto trading products for customers, making it easier to buy and sell crypto assets with Kraken.

Based in New York, Welch co-founded Casa in 2016 to help consumers store their cryptocurrencies in a secure manner. As the startup winded down its hardware product earlier this year, he has stepped down from his role citing a family health issue. Nick Neuman, Casa’s head of product, has taken the helm as the company’s CEO.

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“Jeremy will also continue to serve as an advisor to Casa as it seeks to grow its non-custodial wallet offering, praised by users for enabling them to safely and securely store Bitcoin without the need for a custodian or exchange,” Kraken said in a statement.

Prior to his time at Casa, Jeremy was a product design and software engineering specialist at Google and also served at similar roles with other companies, according to his LinkedIn profile.

Kraken, a cryptocurrency exchange operating from the United States, has recently expanded its operations in Europe and Asia. Just yesterday, it re-launched its trading services for Japanese residents, nearly two years after it exited the lucrative market.

Kraken’s UK subsidiary, Crypto Facilities, has also received authorisation from the UK Financial Conduct Authority to operate a multilateral trading facility (MTF).

Obtaining an MTF license allows the Kraken-owned firm to expand in ways that more closely resemble a traditional exchange, integrating multiple third-party buyers and sellers. Specifically, the FCA’s coveted approval enables Crypto Facilities to expand its product range and serve institutional clients who are mandated to trade on licensed platforms.

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