Big Names in Crypto in Fortune’s 40 Under 40

American finance magazine Fortune has announced its annual 40 under 40 awards. Among those honored were several influential names from the crypto world.

Every year, Fortune profiles 40 individuals under 40 it sees as the most influential leaders in several sectors. With crypto growing at a rapid pace, it’s no surprise to find many familiar names on the finance list. Of course, few sectors in finance are as exciting.

The list comes on the heels of business analyst CB Insights’ “Fintech 250” list, which also included many crypto companies.

Big Names

Among the names was the CEO of Binance.US, Catherine Coley. According to her profile, Coley grew Binance.US tremendously during the pandemic. The user base exploded 82% in March alone. A former Forex trader for Morgan Stanley, Coley is the only female head of a major crypto exchange.

Founder of eToro, Yoni Assia, also made the list. Israeli-born Assia led eToro in a pioneering push for smartphone trading. eToro now has 13 million users in 100 countries. Aside from introducing fractional shares, eToro also has a large crypto department and a successful copy-trading program.

The head of digital assets at TD Ameritrade, Sunayna Tuteja, also made the list. Interestingly, Tuteja, a pilot and law student at Standford University, declined to give Fortune her age or even a photo.

More Than Just Traders

In addition to the obvious trading services companies offer, some names on the list pioneered other financial services. Diogo Monica founded Anchorage, a company that specializes in the safekeeping of crypto assets. Now that many banks are allowed to hold crypto, his future appears full of opportunities.

The list also included crypto security expert Jonathan Levin. Levin started Chainalysis six years ago. The firm tracks Bitcoin and Ethereum movements on the blockchain and has been instrumental in busting criminal cases. Levin also publishes research about blockchain at his alma mater, Oxford University.

Enter the Villains

Not everyone in crypto is popular on the scene, however. President of the Bakkt platform, Adam White, was at the very top of the “finances” section of names. Bakkt covers regulated crypto assets and has been reviled in the crypto community for “selling out” to big companies and insider manipulation. At the moment, the company seems to be somewhat of an outsider.

Fortune’s crypto picks are mostly from large institutions. The crypto space prides itself on contributions from a wide community, so much so that some names may have gone unnoticed. Nevertheless, more blockchain-related names appearing on lists like these may indicate that the mainstream public is taking to crypto.

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